Being remarkable means you’re worth making a remark about. It’s a simple but profound truth that separates the forgettable from the unforgettable in business and life. Let’s break down why this idea is so powerful.
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Meaning
At its core, this quote flips the script. It’s not about being loud or flashy. It’s about being so inherently interesting, valuable, or different that you naturally become a topic of conversation.
Explanation
Look, I’ve seen this play out a hundred times. Companies and people get stuck trying to be a little bit better. A little faster. A little cheaper. And that’s a race to the bottom. Godin is saying, stop competing and start creating.
When you’re remarkable, you do the marketing for people. You give them a story to tell. You’re the “you have to try this” or the “have you seen what they’re doing?” It’s about creating a Purple Cow in a field of identical brown ones. Something so unexpected, it forces a remark.
It’s a mindset shift from “How do we get noticed?” to “How do we become worth noticing?“
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Business (233) |
| Topics | marketing (21), visibility (7) |
| Literary Style | memorable (234), simple (291) |
| Emotion / Mood | uplifting (157) |
| Overall Quote Score | 87 (185) |
Origin & Factcheck
This is straight from Seth Godin’s 2003 book, Purple Cow: Transform Your Business by Being Remarkable. It’s a cornerstone of his philosophy. You sometimes see the sentiment echoed elsewhere, but this is the definitive source and phrasing.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Seth Godin (100) |
| Source Type | Book (4032) |
| Source/Book Name | Purple Cow: Transform Your Business by Being Remarkable (43) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Seth Godin writes and teaches about marketing, leadership, and creative work. After earning an MBA from Stanford, he founded Yoyodyne, sold it to Yahoo!, and later launched ventures like Squidoo and the altMBA. He has authored bestsellers such as Permission Marketing, Purple Cow, Tribes, Linchpin, and This Is Marketing. He posts daily at seths.blog and speaks globally about making work that matters. If you’re starting with the Seth Godin book list, expect insights on trust, storytelling, and shipping creative projects that change culture.
| Official Website | Facebook | X
Where is this quotation located?
| Quotation | Being remarkable means you’re worth making a remark about |
| Book Details | Publication Year/Date: 2003; ISBN/Unique Identifier: 9781591843177; Last edition: 2010; Number of pages: 160. |
| Where is it? | Chapter 29: Worth Talking About, page 149/160 |