Purpose doesn’t start a movement; people who believe in it do - Simon Sinek
You can’t build a culture of purpose if you don’t first understand your own why - Simon Sinek
Great leaders don’t create followers; they create more leaders inspired by a shared purpose - Simon Sinek
A team is strongest when everyone understands not just what they do, but why they do it together - Simon Sinek
Trust grows when people believe you are driven by something bigger than self-interest - Simon Sinek
The single greatest challenge any organization will face is success - Simon Sinek
Energy motivates, but charisma inspires. Energy is easy to see, easy to measure, and easy to copy. Charisma is hard to define, nearly impossible to measure, and too elusive to copy - Simon Sinek
The difference between leading and managing is communication of WHY - Simon Sinek
For values or guiding principles to be truly effective, they have to be verbs - Simon Sinek
You don’t hire for skills, you hire for attitude. You can always teach skills - Simon Sinek
The greatest contribution of a leader is to make others feel they are part of something larger than themselves - Simon Sinek
We follow those who lead not because we have to, but because we want to - Simon Sinek
It is not the genius at the top that makes a company great, but the great people who believe in the vision - Simon Sinek
A leader’s role is not to come up with all the great ideas. A leader’s job is to create an environment in which great ideas can happen - Simon Sinek
When people are financially invested, they want a return. When people are emotionally invested, they want to contribute - Simon Sinek
