The confidence we have in our beliefs is Meaning Factcheck Usage
Posted inWisdom

Quotes about marketers principles

The confidence we have in our beliefs is not a measure of the quality of evidence but of the coherence of the story we tell ourselves - Daniel Kahneman
The core message here is brutal but true: Our confidence is a feeling, not a fact-check. It's generated by a compelling narrative, not by a pile of data.
We pay more attention to the content of Meaning Factcheck Usage
Posted inEducation

Quotes about marketers principles

We pay more attention to the content of messages than to information about their reliability - Daniel Kahneman
Our brains are wired to grab onto the *what* of a message, the story, the claim, the juicy bit, and largely ignore the *who*, *how*, or *why* behind it. We prioritize narrative over credibility, every single time.