Posted inBusiness

Wise advice on marketers

If people can tell your story better than you can, you’ve won - Seth Godin
The core message is simple: Your marketing has truly succeeded not when people can just repeat your slogan, but when they can internalize and retell your core story in their own, authentic words.
Posted inSkill

Wise advice on marketers

Every interaction is a story opportunity. Waste none of them - Seth Godin
At its core, this quote is about radical intentionality. It means that every single time someone interacts with you or your brand, from a customer service email to a social media comment, even a handshake, it's not just an event. It's a narrative. And you get to choose what that story says about you.
Posted inSkill

Wise advice on marketers

If your story isn’t worth repeating, it’s not worth telling - Seth Godin
The core message is about impact. A story's value isn't in the telling, but in its ability to spread organically because it resonates so deeply.
Posted inBusiness

Wise advice on marketers

When you tell a story that matches the worldview of your audience, they will become your marketers - Seth Godin
At its core, this is about alignment. It means that the most powerful marketing isn't about interrupting people, it's about affirming what they already believe to be true.