Marketers Quote

The more reasons you give people to buy from you, the easier it is for them to decide - Brian Tracy
At its heart, this quote is about reducing friction. It means that a purchase decision becomes a no-brainer when the cumulative value you present far outweighs any single objection.
The purpose of a business is to create Meaning Factcheck Usage

Quotes about marketers principles

The purpose of a business is to create and keep a customer - Brian Tracy
At its core, this means that profit isn't the primary goal; it's the result. The real, fundamental job of any business is to do two things: attract a customer, and then do whatever it takes to make them stay.