What marketers means

Benefit is the bridge from your talk to their lives - Dale Carnegie
At its heart, this quote means that the real value of your message isn't in the information itself, but in the tangible payoff it delivers to the person listening. It's the difference between a feature and a benefit.

Marketers Quote

A talk without a benefit is a road without a destination - Dale Carnegie
Every communication must offer a tangible takeaway or value to the listener, otherwise it's pointless.