When people are financially invested they want a Meaning Factcheck Usage
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Marketers Quote

When people are financially invested, they want a return. When people are emotionally invested, they want to contribute - Simon Sinek
It's about the fundamental difference between two types of investment: one is a transaction, the other is a transformation.
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Quotes about marketers principles

Teams thrive when goals are shared, credit is shared, and information is shared - Dale Carnegie
At its heart, this is about dismantling silos and creating a single, unified organism out of a group of individuals. It's the recipe for moving from a "me" culture to a "we" culture.