Posted inWisdom

Wise advice on marketers

Tell the truth. Tell it well. And tell it often - Seth Godin
At its core, this is a three-part formula for building deep, lasting trust. It's not just about honesty; it's about crafting that honesty into a compelling narrative and then reinforcing it through relentless consistency.
Posted inBusiness

Quotes about marketers

Marketing is storytelling with consequences - Seth Godin
At its core, this means that marketing isn't just about making things up. It's about framing a genuine truth about your product or service in a way that resonates, and that resonance, that story, directly influences whether you succeed or fail.