Marketers Quote

People don’t buy products—they buy better versions of themselves - Seth Godin
At its heart, this quote means that every purchase is an investment in a person's desired identity, not just an acquisition of a physical object.

Marketers Quote

We believe what we want to believe, and once we believe, it becomes the truth - Seth Godin
The core message is that our beliefs aren't passive receipts of information. We actively choose them based on our desires and worldview, and that chosen belief then becomes our functional truth, dictating our actions and perceptions.