Wise advice on marketers

The best way to sell yourself to others is first to sell the others to yourself - Napoleon Hill
It means your external success in persuading others is a direct reflection of your internal conviction about them. You have to buy in first.
Name dropping is only impressive when done with Meaning Factcheck Usage

Wise advice on marketers

Name-dropping is only impressive when done with humility - Leil Lowndes
The core message is that the value of mentioning a powerful person's name isn't in the name itself, but in the modest, almost casual way you weave it into the conversation.