Posted inBusiness
Seth Godin Book List
Seth Godin writes and teaches about marketing, leadership, and creative work. After earning an MBA from Stanford, he founded Yoyodyne, sold it to Yahoo!, and later launched ventures like Squidoo…
Posted inBusiness
Quotes about marketers principles
A brand becomes remarkable when it changes the conversation - Seth Godin
At its core, this means true remarkability isn't about shouting your message. It's about making your message so fundamentally different and valuable that it redefines what people even talk about in your industry.
Posted inBusiness
Quotes about marketers principles
The old rule was: create safe products and combine them with great marketing. The new rule is: create remarkable products that the right people seek out - Seth Godin
At its core, this quote means the era of "build it and they will come" is dead. The new reality is "build something truly remarkable, and the right people will find you."
Posted inBusiness
Quotes about marketers principles
Stop advertising and start innovating - Seth Godin
The core message is this: Stop trying to buy attention for an average product and start building a product so inherently remarkable that it earns attention on its own.