What principals means

If you want long term results, build people, not just plans - Dale Carnegie
At its core, this is about prioritizing human capital over static strategy. It means the ultimate competitive advantage isn't your business plan, but the growth and capability of your team.

Principals Quote

Recognition that is specific, swift, and sincere transforms cultures - Dale Carnegie
At its core, this quote means that the *way* you give praise is more important than the praise itself. It's a simple, three-part formula for feedback that actually works.