Verified Quote

Your most loyal customers are the ones who share your story, not just your product - Seth Godin
At its core, this quote means that true loyalty isn't transactional. It's emotional. It's about customers who buy into your mission, your values, the change you're trying to create in the world.

Verified Quote

The secret of marketing is that no one cares about your product. They care about their own stories - Seth Godin
At its core, this quote means that customers don't buy products; they buy the better version of themselves that your product helps them become. They're the hero of their own story, not yours.