Sales is essentially the transference of feeling Meaning Factcheck Usage
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Quotes about Verified

Sales is essentially the transference of feeling - Zig Ziglar
At its core, this means people buy the confidence and conviction you have in your product, not just the product itself. They're buying your feeling of certainty.
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Verified Quote

The WHY exists in the part of the brain that controls feelings, not language - Simon Sinek
Your "Why", your core purpose and belief, isn't a logical argument you articulate; it's a deep-seated feeling that drives your behavior and inspires others on an instinctual level.
When people are financially invested they want a Meaning Factcheck Usage
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Verified Quote

When people are financially invested, they want a return. When people are emotionally invested, they want to contribute - Simon Sinek
It's about the fundamental difference between two types of investment: one is a transaction, the other is a transformation.
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Quotes about Verified principles

If people don’t care, your marketing doesn’t matter - Seth Godin
At its core, this quote means that all the marketing budget and clever tactics in the world are worthless if you're trying to reach an audience that is fundamentally indifferent to what you're offering.
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Quotes about Verified principles

People don’t buy products or services, they buy emotions and feelings - Brian Tracy
At its core, this quote means the final purchase decision is almost never about the logical specs of what you're selling. It's about the positive emotional change the customer believes it will bring them.