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The challenge isn’t to be perfect, it’s to be remarkable - Seth Godin
Stop chasing flawless execution and start creating something that people can't ignore. That's the core of it.

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Don’t try to please everyone. If you do, you’ll end up pleasing no one - Seth Godin
The core message is brutal but liberating: universal appeal is a myth that guarantees mediocrity.
If you are remarkable it s likely that Meaning Factcheck Usage

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If you are remarkable, it’s likely that some people won’t like you. That’s part of being remarkable - Seth Godin
The core message is that polarization isn't a side effect of being remarkable; it's proof. If nobody dislikes what you're doing, you're almost certainly playing it too safe.