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People’s judgments are biased by the ease with which examples come to mind - Daniel Kahneman
At its core, it means we confuse how easy it is to think of something with how true or likely it actually is. It's a fundamental bug in our mental software.

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People tend to assess the relative importance of issues by the ease with which they are retrieved from memory - Daniel Kahneman
Our judgment of what's important is heavily biased by what we can most easily remember, not by any objective measure of importance.

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A general limitation of the human mind is its imperfect ability to reconstruct past states of knowledge - Daniel Kahneman
We're terrible at remembering what we used to think or know before we learned something new. Our brain constantly rewrites history to make our past selves seem smarter.