Wise advice on Verified

If people can tell your story better than you can, you’ve won - Seth Godin
The core message is simple: Your marketing has truly succeeded not when people can just repeat your slogan, but when they can internalize and retell your core story in their own, authentic words.

Wise advice on Verified

Every interaction is a story opportunity. Waste none of them - Seth Godin
At its core, this quote is about radical intentionality. It means that every single time someone interacts with you or your brand, from a customer service email to a social media comment, even a handshake, it's not just an event. It's a narrative. And you get to choose what that story says about you.