The whole purpose of maintaining the Circle of Safety is so that people can spend their time and energy working together to face the dangers outside, not each other inside - Simon Sinek
When the environment is filled with danger, we become selfish. When it feels safe, we naturally work together - Simon Sinek
When the people have to manage dangers from inside the organization, the organization itself becomes less able to face dangers from outside - Simon Sinek
Trust is not formed through agreement. It is created through the experience of disagreement handled well - Simon Sinek
When we feel safe among the people we work with, we are more likely to take risks, explore and innovate - Simon Sinek
Existential flexibility is the capacity to make a profound strategic shift for the sake of a just cause - Simon Sinek
Ethical fading begins when doing what’s right conflicts with getting ahead - Simon Sinek
A just cause is a specific vision of a future state that does not yet exist; a future so appealing that people are willing to make sacrifices to help advance it - Simon Sinek
Our why is born from our past experiences and becomes the foundation of our future choices - Simon Sinek
Every single organization on the planet knows WHAT they do. Some know HOW they do it. But very few know WHY they do it - Simon Sinek
The WHY inspires loyalty, while the WHAT and HOW only drive transactions - Simon Sinek
Most companies have no idea why their customers are their customers - Simon Sinek
The single greatest challenge any organization will face is success - Simon Sinek
Energy motivates, but charisma inspires. Energy is easy to see, easy to measure, and easy to copy. Charisma is hard to define, nearly impossible to measure, and too elusive to copy - Simon Sinek
When the WHY goes fuzzy, it becomes hard to maintain the growth and inspiration that helped create success - Simon Sinek
