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Loss aversion is a powerful conservative force that favors minimal changes from the status quo - Daniel Kahneman
At its core, this means our fear of losing what we have is a much stronger motivator than our desire to gain something new. It's not about being rational; it's about being safe.
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We pay more attention to the content of messages than to information about their reliability - Daniel Kahneman
Our brains are wired to grab onto the *what* of a message, the story, the claim, the juicy bit, and largely ignore the *who*, *how*, or *why* behind it. We prioritize narrative over credibility, every single time.
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People tend to assess the relative importance of issues by the ease with which they are retrieved from memory - Daniel Kahneman
Our judgment of what's important is heavily biased by what we can most easily remember, not by any objective measure of importance.
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When faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution - Daniel Kahneman
Our brains are wired to conserve energy, so when a complex problem arises, we unconsciously swap it for a simpler, related one and answer that instead.