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When you try to be everything, you end up being nothing - Tim Ferriss
At its core, this quote is about the brutal, often hidden, cost of dilution. It's the paradox that by trying to appeal to everyone and do everything, you ultimately fail to make a meaningful connection with anyone.

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Those who forget their WHY lose their way - Simon Sinek
At its heart, this quote means that your "Why", your purpose, cause, or belief, is your true north. Lose that, and you lose your direction, your motivation, and ultimately, your path to success.