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Always make the other person feel that the idea is theirs - Dale Carnegie
The core message is about guiding people to discover your idea themselves, making them feel like the brilliant originator. It's not about manipulation; it's about fostering ownership.

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Ask questions instead of giving orders to make people feel involved - Dale Carnegie
At its heart, this principle is about swapping coercion for collaboration. You're trading the blunt instrument of a command for the open door of a question.