Verified Quote

A disciplined investor neither gets overly optimistic when the market rises nor overly pessimistic when it falls - Benjamin Graham
At its heart, it's a warning against letting your emotions hijack your financial decisions. The market's mood swings are not your business plan.

Verified Quote

When we deal with people, we must remember we are dealing with creatures of emotion, not logic - Dale Carnegie
The core message is brutally simple: you can't win with pure facts and data when you're dealing with human beings. You have to engage their feelings.