In a world where everyone is marketing authenticity Meaning Factcheck Usage
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In a world where everyone is marketing, authenticity is the only differentiator left - Seth Godin
When every single person and business is shouting for attention, the only thing that truly makes you stand out is being authentically, unapologetically you.
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People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves - Seth Godin
At its core, this is about the hierarchy of trust. Your own message is at the bottom. The stories people tell themselves are at the very top.