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Don’t try to please everyone. If you do, you’ll end up pleasing no one - Seth Godin
The core message is brutal but liberating: universal appeal is a myth that guarantees mediocrity.
You can t be everything to everyone but Meaning Factcheck Usage

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You can’t be everything to everyone, but you can be something great to someone - Tim Ferriss
You can't possibly meet every single person's expectations, and trying to do so will dilute your efforts. Instead, the path to significance is through making a profound, focused difference for a select few.