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Loss aversion is a powerful conservative force that favors minimal changes from the status quo - Daniel Kahneman
At its core, this means our fear of losing what we have is a much stronger motivator than our desire to gain something new. It's not about being rational; it's about being safe.
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Losses loom larger than gains - Daniel Kahneman
At its core, this quote means that the psychological pain of losing something is significantly more powerful than the pleasure we get from acquiring it. It's not a one-to-one ratio. The negative emotion simply outweighs the positive.