Posted inWisdom

Verified Quote

A well-tuned emotion is a guide to right action - Dr Daniel Goleman
It means our emotions, when we understand them, aren't obstacles but a sophisticated internal navigation system pointing us toward the correct decision or behavior.
Posted inEmotion

Verified Quote

When you are asked what you think about something, your answer is often based on what you feel about it - Daniel Kahneman
It means our "rational" thoughts are frequently just emotional reactions in disguise. We feel first, and then we construct a logical-sounding story to justify that feeling.
Posted inBusiness

Quotes about Verified principles

People don’t buy products or services, they buy emotions and feelings - Brian Tracy
At its core, this quote means the final purchase decision is almost never about the logical specs of what you're selling. It's about the positive emotional change the customer believes it will bring them.