Verified Quote

Your goal is not to motivate average people, but to hire motivated people - Brian Tracy
The core message is a strategic pivot: stop wasting energy trying to light a fire under unmotivated employees and instead, focus your resources on finding people who are already lit.
Top performers are attracted to opportunities not to Meaning Factcheck Usage

Verified Quote

Top performers are attracted to opportunities, not to jobs - Brian Tracy
At its core, this means the best people aren't motivated by a paycheck or a title. They're driven by the potential for growth, impact, and challenge.
Great companies don t hire skilled people and Meaning Factcheck Usage

Quotes about Verified principles

Great companies don’t hire skilled people and motivate them; they hire already motivated people and inspire them - Simon Sinek
The core message is that you can't manufacture passion. You have to find it. Then, and only then, can you truly unlock a person's potential.