Verified Quote

You can’t improve what you don’t measure - Brian Tracy
At its heart, this quote means that objective data is the non-negotiable foundation for any meaningful improvement. If you can't quantify where you are, you can't possibly chart a course to a better destination.

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You can’t manage what you can’t measure - Brian Tracy
The core message is brutally simple: if you don't have a number for it, you're just guessing. You can't control, improve, or optimize something that exists only as a vague concept.