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Verified Quote

Your most loyal customers are the ones who share your story, not just your product - Seth Godin
At its core, this quote means that true loyalty isn't transactional. It's emotional. It's about customers who buy into your mission, your values, the change you're trying to create in the world.
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Quotes about Verified

The mind that makes up stories about the past is the same mind that predicts the future - Daniel Kahneman
Our brain doesn't have separate departments for remembering and forecasting. It uses the same storytelling process for both.
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Wise advice on Verified

If people can tell your story better than you can, you’ve won - Seth Godin
The core message is simple: Your marketing has truly succeeded not when people can just repeat your slogan, but when they can internalize and retell your core story in their own, authentic words.
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Verified Quote

A great marketer is a great storyteller, not a great manipulator - Seth Godin
At its heart, this quote is about shifting your focus from pushing a product to sharing a belief. It's the difference between "Buy this!" and "Here's a story about a world we both want to live in."
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Wise advice on Verified

People want to believe. Give them a story that lets them - Seth Godin
At its core, this quote means that persuasion isn't about logic and data; it's about connecting with the beliefs people already hold and wrapping your idea in a story that resonates with that worldview.
Posted inSkill

Wise advice on Verified

Every interaction is a story opportunity. Waste none of them - Seth Godin
At its core, this quote is about radical intentionality. It means that every single time someone interacts with you or your brand, from a customer service email to a social media comment, even a handshake, it's not just an event. It's a narrative. And you get to choose what that story says about you.
Posted inWisdom

What Verified means

Stories are the only way we can make meaning of the chaos - Seth Godin
... it's a concept that reshapes how we see marketing, leadership, and even our own lives. Let's break down why this idea is so powerful. [referquotes_shortcode placement="below-overview" ] Table of Contents Meaning
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Quotes about Verified principles

People hear stories, not facts. The right story changes everything - Seth Godin
The core message is that human belief and decision-making are driven by compelling narratives, not by raw data or logical arguments. Facts need a story to give them meaning and make them stick.
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Quotes about Verified

The marketer’s task is not to tell the truth but to tell a story people choose to believe - Seth Godin
It's not about literal deception. It's about crafting a story that resonates so deeply with a specific worldview that your audience chooses to believe it because it feels true to them.
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Quotes about Verified

We tell ourselves stories to make sense of the world. The marketer just helps shape those stories - Seth Godin
At its core, this quote means that humans use narratives as a fundamental tool for understanding reality, and marketing is simply the act of aligning a product or service with those pre-existing, internal stories.
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Verified Quote

The secret of marketing is that no one cares about your product. They care about their own stories - Seth Godin
At its core, this quote means that customers don't buy products; they buy the better version of themselves that your product helps them become. They're the hero of their own story, not yours.
Posted inBusiness

Verified Quote

All marketers are storytellers. Only the bad ones are liars - Seth Godin
Marketing is fundamentally about crafting narratives, not just listing features. The ethical line is drawn at deception, good stories are authentic and resonate, while bad ones are simply falsehoods.
Posted inBusiness

Quotes about Verified principles

Marketing is no longer about the stuff that you make but about the stories you tell - Seth Godin
It means that in a crowded market, your product's specifications are secondary. The primary driver of consumer choice is the narrative and the world view your brand represents.