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What people want is the extra, the emotional bonus they get when they feel special

Posted inBusiness

If your product doesn’t match your story, the market will punish you

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Seth Godin×

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2 quotes found

Seth Godin(2)

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World(1)
Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas(1)

trust(1)
branding(1)
value(1)
integrity(1)
emotion general(1)
customer loyalty(1)

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concise(1)
reflective(1)
assertive(1)

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positive(1)
serious(1)
empathetic(1)

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