Marketing is about spreading ideas that people choose Meaning Factcheck Usage
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Quotes about Business principles

Marketing is about spreading ideas that people choose to believe in - Seth Godin
The core message here is that modern marketing isn't about rational arguments or logical benefits. It's about creating and sharing a worldview, a story, that your audience wants to be true for themselves.
Posted inBusiness

Quotes about Business principles

Marketing is no longer about the stuff that you make but about the stories you tell - Seth Godin
It means that in a crowded market, your product's specifications are secondary. The primary driver of consumer choice is the narrative and the world view your brand represents.