Posted inBusiness

Wise advice on Business

If people can tell your story better than you can, you’ve won - Seth Godin
The core message is simple: Your marketing has truly succeeded not when people can just repeat your slogan, but when they can internalize and retell your core story in their own, authentic words.
Posted inBusiness

Business Quote

People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves - Seth Godin
At its core, this is about the hierarchy of trust. Your own message is at the bottom. The stories people tell themselves are at the very top.