Make your promises small and your delivery generous Meaning Factcheck Usage

Sales enablement Quote

Make your promises small and your delivery generous - Dale Carnegie
The core message is brutally simple: Under-promise and over-deliver. It’s a strategy for building credibility and delighting people by consistently exceeding their expectations.

Quotes about sales enablement principles

Make the other person happy about doing the thing you suggest - Dale Carnegie
The core idea is to frame your suggestions in a way that the other person sees a clear, personal benefit, making them want to do it, not feel like they have to.