When Seth Godin says a brand becomes remarkable by changing the conversation, he’s giving you the ultimate marketing cheat code. It’s not about being the loudest voice in the room, but the one that shifts the entire discussion. Let’s break down how you can actually do that.
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Meaning
At its core, this means true remarkability isn’t about shouting your message. It’s about making your message so fundamentally different and valuable that it redefines what people even talk about in your industry.
Explanation
Look, I’ve seen this play out so many times. Most brands are stuck in what I call the ‘feature-price loop.’ They just talk about their product’s specs and their price, right? It’s a boring, commoditized conversation that nobody really cares about.
Changing the conversation means you stop playing that game. You introduce a new frame, a new idea that makes the old arguments irrelevant. You’re not just a better option; you’re a different category of thought altogether. It’s the difference between selling a slightly quieter vacuum cleaner and Dyson introducing “cyclone technology” and making bagged vacuums seem obsolete. They changed the conversation from “suction power” to “no loss of suction.” Game over.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Business (233) |
| Topics | branding (15), change (101), innovation (32) |
| Literary Style | insightful (43), sharp (11) |
| Emotion / Mood | strategic (66) |
| Overall Quote Score | 85 (305) |
Origin & Factcheck
This idea is straight from Godin’s 2003 book, Purple Cow, which was published in the United States. It’s a cornerstone of his philosophy. You sometimes see this sentiment paraphrased online and attributed to others, but the core concept of “changing the conversation” as a path to being remarkable is pure Godin.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Seth Godin (100) |
| Source Type | Book (4032) |
| Source/Book Name | Purple Cow: Transform Your Business by Being Remarkable (43) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Seth Godin writes and teaches about marketing, leadership, and creative work. After earning an MBA from Stanford, he founded Yoyodyne, sold it to Yahoo!, and later launched ventures like Squidoo and the altMBA. He has authored bestsellers such as Permission Marketing, Purple Cow, Tribes, Linchpin, and This Is Marketing. He posts daily at seths.blog and speaks globally about making work that matters. If you’re starting with the Seth Godin book list, expect insights on trust, storytelling, and shipping creative projects that change culture.
| Official Website | Facebook | X
Where is this quotation located?
| Quotation | A brand becomes remarkable when it changes the conversation |
| Book Details | Publication Year/Date: 2003; ISBN/Unique Identifier: 9781591843177; Last edition: 2010; Number of pages: 160. |
| Where is it? | Chapter 44: Change the Conversation, page 145/160 |