You know, a goal without a plan really is just a wish. It’s a simple but brutal truth I’ve seen play out time and again in business and life. That gap between aspiration and reality? It’s filled with a solid, actionable plan.
Share Image Quote:This quote draws a critical distinction. A wish is passive hope. A goal becomes real through active, strategic planning.
Look, I can’t tell you how many times I’ve sat with founders or even my own team members who have this incredible, ambitious goal. They’re fired up. But when you ask “Okay, so what’s the first step you’re taking on Tuesday at 9 AM?”… silence. That’s the wish. It’s a dream floating in the air. The plan is what nails it to the ground. It’s the how. It’s the system that transforms that raw desire into a series of executable tasks. Without it, you’re just hoping the universe aligns for you, and let’s be real, that’s not a strategy.
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Success (341) |
| Topics | execution (14), goals (48), planning (22) |
| Literary Style | direct (414), memorable (234) |
| Emotion / Mood | determined (116) |
| Overall Quote Score | 77 (179) |
This one comes straight from Marc Perry’s 2011 fitness book, Built Lean, published in the United States. It’s a modern classic in the self-help and fitness space. You’ll sometimes see it mistakenly attributed to Antoine de Saint-Exupéry, but that’s not correct—this is Perry’s clear, no-nonsense formulation.
| Context | Attributes |
|---|---|
| Author | Marc Perry (57) |
| Source Type | Book (4032) |
| Source/Book Name | Built Lean: The Bodybuilding Guide for Men and Women Who Want to Lose Fat and Build Muscle (57) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Marc D. Perry studies how hip hop and performance shape Black identity, citizenship, and everyday life in the Caribbean and the Americas. An associate professor and author of Negro Soy Yo: Hip Hop and Raced Citizenship in Neoliberal Cuba, he engages anthropology and African American studies to analyze culture, politics, and belonging. The Marc Perry book list emphasizes ethnography and critical theory, and his teaching, writing, and public talks translate complex scholarship into accessible insights about race and culture.
| Quotation | A goal without a plan is just a wish |
| Book Details | Publication Year/Date: 2019; ISBN/Unique Identifier: 9781097511885; Last edition: 2019; Number of pages: 240 |
| Where is it? | Chapter 9: Time and Focus, page 184 / 240 |
It makes perfect sense that this quote lives in a fitness guide. Think about it. Someone says, “I want to lose 20 pounds.” That’s the wish. Perry’s entire book is the plan—the workouts, the nutrition, the daily habits. The quote is the core philosophy of the entire system, reminding you that wanting a different body is meaningless without the day-in, day-out blueprint to build it.
This is so versatile. I use it as a mental filter all the time.
| Context | Attributes |
|---|---|
| Theme | Principle (838) |
| Audiences | coaches (1277), entrepreneurs (1006), leaders (2619), students (3111), trainers (231) |
| Usage Context/Scenario | career planning sessions (9), fitness goal programs (1), goal setting workshops (16), leadership seminars (97), motivational books (76) |
Question: Can’t a wish just be a starting point?
Answer: Absolutely. And it should be! Every great plan starts with a wish, a dream. The key is to not let it *stay* a wish. Use that initial desire as the fuel to build your plan.
Question: What if my plan fails?
Answer: A failed plan is a million times more valuable than a successful wish. Why? Because you get data. You learn what *doesn’t* work. You can adjust, pivot, and create a new, better plan. A wish just… evaporates.
Question: Is a detailed plan always necessary?
Answer: For big, complex goals? Yes, 100%. For smaller things, maybe just a mental checklist. But the principle holds: intention without action is just noise. The act of planning, even briefly, forces clarity and commitment.
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