You know, a great story is true not because it’s factual… it’s about that deeper resonance. It’s the secret sauce for anyone trying to connect in a noisy world. Let’s break down why this idea is so powerful.
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Meaning
The core message here is that truth in storytelling isn’t about cold, hard data. It’s about emotional honesty and narrative coherence.
Explanation
Look, I’ve seen this play out a thousand times. People get so hung up on the features, the specs, the raw data. But that’s not what moves people. What moves them is a story that feels true. A story that’s internally consistent—where the pieces fit together in a way that makes sense. And authentic, meaning it comes from a real place, a genuine belief. It’s the difference between listing a shoe’s materials and telling the story of the runner who trained in them for years. One is a fact. The other? That’s a truth.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Wisdom (385) |
| Topics | authenticity (101), consistency (66), truth (77) |
| Literary Style | minimalist (442), poetic (635) |
| Emotion / Mood | provocative (175) |
| Overall Quote Score | 81 (258) |
Origin & Factcheck
This is straight from Seth Godin’s 2005 book, All Marketers Are Liars, published in the United States. Sometimes you might see the title as “All Marketers Tell Stories” – that was a later, slightly softened subtitle. But the core provocative idea, that’s all Godin.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Seth Godin (100) |
| Source Type | Book (4032) |
| Source/Book Name | All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (57) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Seth Godin writes and teaches about marketing, leadership, and creative work. After earning an MBA from Stanford, he founded Yoyodyne, sold it to Yahoo!, and later launched ventures like Squidoo and the altMBA. He has authored bestsellers such as Permission Marketing, Purple Cow, Tribes, Linchpin, and This Is Marketing. He posts daily at seths.blog and speaks globally about making work that matters. If you’re starting with the Seth Godin book list, expect insights on trust, storytelling, and shipping creative projects that change culture.
| Official Website | Facebook | X
Where is this quotation located?
| Quotation | A great story is true not because it’s factual, but because it’s consistent and authentic |
| Book Details | Publication Year/Date: 2005; ISBN/Unique Identifier: 9781591841009; Last edition: Portfolio Penguin 2012; Number of pages: 240. |
| Where is it? | Chapter 4: The Truth About Stories, page 27, 2012 edition |