A marketer’s job is to find a worldview… that’s the real magic. It’s not about inventing stories from thin air, but discovering the beliefs your audience already holds and connecting your product to that narrative. You’re not a creator, you’re a curator of meaning.
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Meaning
Marketing isn’t about broadcasting your message. It’s about listening for a worldview and then presenting your product as the perfect, authentic piece of that puzzle.
Explanation
Look, I’ve seen so many teams get this wrong. They start with “What should we say?” That’s backwards. The real work, the hard work, is in the discovery. You have to get out there and understand the deeply held beliefs of your tribe. The stories they tell themselves about quality, convenience, status, or sustainability. Once you find that, your job is to frame your story so it resonates with that existing belief system. You’re not lying; you’re aligning. You’re showing them how your thing fits into the world they already believe in. It’s a subtle but massive shift.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Business (233) |
| Topics | branding (15) |
| Literary Style | succinct (151) |
| Emotion / Mood | realistic (354) |
| Overall Quote Score | 74 (80) |
Origin & Factcheck
This comes straight from Seth Godin’s 2005 book, All Marketers Are Liars, published in the United States. He later tweaked the subtitle to “…Tell Stories” because people got hung up on the word “liars,” but the core concept remains the same and is widely influential in modern marketing thought.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Seth Godin (100) |
| Source Type | Book (4032) |
| Source/Book Name | All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (57) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Seth Godin writes and teaches about marketing, leadership, and creative work. After earning an MBA from Stanford, he founded Yoyodyne, sold it to Yahoo!, and later launched ventures like Squidoo and the altMBA. He has authored bestsellers such as Permission Marketing, Purple Cow, Tribes, Linchpin, and This Is Marketing. He posts daily at seths.blog and speaks globally about making work that matters. If you’re starting with the Seth Godin book list, expect insights on trust, storytelling, and shipping creative projects that change culture.
| Official Website | Facebook | X
Where is this quotation located?
| Quotation | A marketer’s job is to find a worldview and frame a story around it |
| Book Details | Publication Year/Date: 2005; ISBN/Unique Identifier: 9781591841009; Last edition: Portfolio Penguin 2012; Number of pages: 240. |
| Where is it? | Chapter 5: The Worldview, page 44, 2012 edition |