Become the kind of person that people want to buy from. It’s not about a sales pitch, it’s a fundamental shift in who you are and how you operate. This is the core of modern selling.
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Meaning
Stop trying to sell a product. Start becoming a person worth buying from.
Explanation
Look, I’ve seen this play out a thousand times. This quote flips the entire script on traditional sales. It moves the focus from the “what” (the product) to the “who” (you). People don’t just buy solutions; they buy trust, credibility, and confidence. They’re asking themselves, “Do I like this person? Do I trust them? Do I believe they have my best interests at heart?” When you become that person—the one who is genuinely helpful, an expert, and reliable—the selling… it almost happens automatically. The transaction becomes a natural byproduct of the relationship you’ve built.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Career (192) |
| Topics | authenticity (101), sales (13), trust (147) |
| Literary Style | directive (29), simple (291) |
| Emotion / Mood | motivating (311), realistic (354) |
| Overall Quote Score | 79 (243) |
Origin & Factcheck
This is straight from Brian Tracy’s classic, “The Psychology of Selling,” which was first published in the late 1980s in the United States. It’s a cornerstone of his sales philosophy. You sometimes see similar sentiments floating around, but this specific, powerful phrasing is authentically Tracy’s.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Brian Tracy (375) |
| Source Type | Book (4032) |
| Source/Book Name | The Psychology of Selling (65) |
| Origin Timeperiod | Contemporary (1615) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Brian Tracy, a prolific author gained global reputation because of his best seller book list such as Eat That Frog!, Goals!, and The Psychology of Selling, and created influential audio programs like The Psychology of Achievement. He is sought after guru for personal development and business performance. Brian Tracy International, coaches millions of professionals and corporates on sales, goal setting, leadership, and productivity.
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Where is this quotation located?
| Quotation | Become the kind of person that people want to buy from |
| Book Details | Publication Year/Date: 1988; ISBN: 978-0785288060; Last Edition: HarperCollins, Revised Edition 2006; Number of Pages: 240 |
| Where is it? | Chapter 30: The Trusted Seller, Page 132 / 240 |