Begin with praise and honest appreciation Meaning Factcheck Usage

Context

In the book, this is one of the core techniques in the section on “How to Win People to Your Way of Thinking.” Carnegie wasn’t suggesting manipulation; he was teaching a more effective, human-centric way to communicate, especially when you need to correct someone or persuade them. It’s the alternative to starting with a complaint.

Usage Examples

This isn’t just theory. Here’s how it works in the wild:

• For Managers: Instead of “This report has issues,” try “I really appreciate the depth of research in this report, Sarah. The section on market trends was particularly insightful. I have a couple of thoughts on the structure we could tweak for even greater impact.” See the difference?
• For Colleagues: “Hey Mark, the way you handled that client question was brilliant—so calm and knowledgeable. By the way, could you walk me through your process for…?”
• For Anyone, Really: Even in personal life. “Honey, this dinner is delicious, thank you for going to the trouble. I was wondering if we could chat about the plans for this weekend…” It just works.

Common Questions

Question: Isn’t this just being manipulative?
Answer: Only if it’s insincere. The key is “honest appreciation.” If you can’t find something genuine to appreciate, the technique falls apart. It’s about training yourself to look for the positive first.

Question: What if there’s literally nothing to praise?
Answer: There’s always something. Their punctuality, their willingness to tackle a difficult project, even the effort itself. Dig deeper. The act of looking for it changes your own mindset.

Question: Won’t people see through it?
Answer: They will see through hollow, generic praise instantly. But specific, genuine appreciation? That’s a currency people rarely receive and always value. It builds trust, which is the entire point.