Being remarkable means you’re worth making a remark about. It’s a simple but profound truth that separates the forgettable from the unforgettable in business and life. Let’s break down why this idea is so powerful.
Share Image Quote:At its core, this quote flips the script. It’s not about being loud or flashy. It’s about being so inherently interesting, valuable, or different that you naturally become a topic of conversation.
Look, I’ve seen this play out a hundred times. Companies and people get stuck trying to be a little bit better. A little faster. A little cheaper. And that’s a race to the bottom. Godin is saying, stop competing and start creating.
When you’re remarkable, you do the marketing for people. You give them a story to tell. You’re the “you have to try this” or the “have you seen what they’re doing?” It’s about creating a Purple Cow in a field of identical brown ones. Something so unexpected, it forces a remark.
It’s a mindset shift from “How do we get noticed?” to “How do we become worth noticing?“
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Business (233) |
| Topics | marketing (21), visibility (7) |
| Literary Style | memorable (234), simple (291) |
| Emotion / Mood | uplifting (157) |
| Overall Quote Score | 87 (185) |
This is straight from Seth Godin’s 2003 book, Purple Cow: Transform Your Business by Being Remarkable. It’s a cornerstone of his philosophy. You sometimes see the sentiment echoed elsewhere, but this is the definitive source and phrasing.
| Context | Attributes |
|---|---|
| Author | Seth Godin (100) |
| Source Type | Book (4032) |
| Source/Book Name | Purple Cow: Transform Your Business by Being Remarkable (43) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Seth Godin writes and teaches about marketing, leadership, and creative work. After earning an MBA from Stanford, he founded Yoyodyne, sold it to Yahoo!, and later launched ventures like Squidoo and the altMBA. He has authored bestsellers such as Permission Marketing, Purple Cow, Tribes, Linchpin, and This Is Marketing. He posts daily at seths.blog and speaks globally about making work that matters. If you’re starting with the Seth Godin book list, expect insights on trust, storytelling, and shipping creative projects that change culture.
| Official Website | Facebook | X
| Quotation | Being remarkable means you’re worth making a remark about |
| Book Details | Publication Year/Date: 2003; ISBN/Unique Identifier: 9781591843177; Last edition: 2010; Number of pages: 160. |
| Where is it? | Chapter 29: Worth Talking About, page 149/160 |
Godin was pushing back against the old, interruptive model of advertising—the idea that you could just buy attention. He argued that in a crowded, noisy marketplace, the only thing that works is being a Purple Cow: something truly exceptional that spreads through word of mouth because it’s inherently remarkable.
This isn’t just theory. Here’s how I’ve seen it applied:
| Context | Attributes |
|---|---|
| Theme | Concept (265) |
| Audiences | creatives (69), entrepreneurs (1006), leaders (2619), marketers (166), students (3111) |
| Usage Context/Scenario | brand workshops (2), creative brainstorming (2), inspirational talks (9), marketing courses (3), social media strategy sessions (1) |
Question: Does remarkable always mean being weird or outrageous?
Answer: Not at all. It can mean being incredibly reliable in an unreliable industry, or having shockingly good customer service where it’s the norm to have bad service. Remarkable means “worth making a remark about,” and that can be for many positive reasons.
Question: How is this different from just having a good USP?
Answer: A USP is often a claim you make about yourself. Being remarkable is a quality that others observe and feel compelled to talk about. It’s an outcome, not just a statement.
Question: Can a small business really be remarkable?
Answer: Absolutely. In fact, it’s often easier. A small bakery that remembers every customer’s name and usual order is remarkable. A local contractor who cleans up so perfectly you’d never know they were there is remarkable. It’s about exceeding expectations in a meaningful way.
You know, when Seth Godin says “Remarkable doesn’t mean outrageous,” he’s really cutting through the noise. It’s a simple but powerful reminder that being remarkable isn’t about being the loudest…
To be remarkable, you must be worth talking about. It’s a simple but brutal truth that cuts through the noise of modern business and life. If you’re not creating something…
Being remarkable means doing something others are afraid to try. It’s about that initial spark of courage, the willingness to step into the unknown when everyone else is playing it…
Don’t try to be everything to everyone is a powerful reminder that true success comes from focus. It’s about choosing your audience and serving them so deeply that you become…
If you are not remarkable, you are invisible. It’s a brutal truth in today’s crowded market, whether you’re selling a product, an idea, or yourself. Standing out isn’t just an…
You know, when Kiyosaki said, “In the Information Age, the most valuable asset you can…
You know, "The richest people in the world look for and build networks" isn't just…
Your days are your life in miniature is one of those simple but profound truths…
Discipline is built by consistently doing small things well is one of those simple but…
You know, the more you take care of yourself isn't about being selfish. It's the…
You know, that idea that "There are no mistakes, only lessons" completely reframes how we…
This website uses cookies.
Read More