Cruelty is easy cheap and rampant Meaning Factcheck Usage
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You know, when Brene Brown said “Cruelty is easy, cheap and rampant,” she really nailed a painful truth about modern life. It’s a concept I’ve seen play out again and again, both personally and professionally. Let’s break down why this simple statement is so profoundly accurate.

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Meaning

At its core, this quote means that being cruel requires zero effort, costs nothing emotionally for the perpetrator, and has become a widespread, almost default, mode of interaction.

Explanation

Let me explain it like this. Think about the last time you saw a nasty comment online. It’s easy—just a few keystrokes. It’s cheap—the person doesn’t have to invest any real emotional capital or courage. And it’s rampant—you can’t scroll for five minutes without finding an example. Now, contrast that with vulnerability. Being kind, listening, having a difficult conversation with empathy… that’s hard work. It takes energy. It’s costly. Brown’s genius is in pointing out this exact economy of human interaction. Cruelty is the fast food of connection—instantly gratifying but ultimately empty and damaging for everyone involved.

Quote Summary

ContextAttributes
Original LanguageEnglish (3668)
CategoryWisdom (385)
Topicsethics (20)
Literary Styleminimalist (442)
Emotion / Moodcalm (491)
Overall Quote Score64 (18)
Reading Level35
Aesthetic Score64

Origin & Factcheck

This quote comes straight from Brene Brown’s 2010 book, The Gifts of Imperfection, published in the United States. You sometimes see it floating around unattributed, but it’s definitively hers, born from her decades of research on shame, vulnerability, and courage.

Attribution Summary

ContextAttributes
AuthorBrene Brown (257)
Source TypeBook (4032)
Source/Book NameThe Gifts of Imperfection (46)
Origin Timeperiod21st Century (1892)
Original LanguageEnglish (3668)
AuthenticityVerified (4032)

Author Bio

Dr Brene Brown is the author of books such as Daring Greatly and The Power of Vulnerability. The TED talk and Netflix production based on her research reached out to millions of audience. She researches effects of courage and vulnerability in shaping people's work and relationships. She leads the Brené Brown Education and Research Group and provides evidence-based insights into practical tools to help people train themselves
Official Website |Facebook | X | Instagram | YouTube |

Where is this quotation located?

QuotationCruelty is easy, cheap and rampant
Book DetailsPublication Year/Date: 2010; ISBN/Unique Identifier: 9781592858491; Last edition. Number of pages.
Where is it?Approximate page from 2010 Hazelden edition

Authority Score87

Context

In the book, she’s talking about this in the context of cultivating what she calls “Wholehearted” living. She argues that we numb ourselves to vulnerability, and one of the symptoms of that numbing is this easy, cheap cruelty. It’s a shield. We use it to protect our own tender spots by attacking someone else’s.

Usage Examples

So how do you actually use this insight? It’s a powerful lens.

  • For Leaders: When you see gossip or passive-aggression on your team, frame it using this quote. “Team, this behavior is easy and cheap. Let’s choose the harder, more valuable work of direct, kind communication.”
  • For Parents: Talk to your kids about why online bullying is so common. Explain that it’s the “easy, cheap” path, and then empower them to take the courageous path instead.
  • For Yourself: The next time you feel the urge to be snarky or critical, pause and ask: “Am I taking the easy, cheap way out here?” It’s a powerful moment of self-awareness.

To whom it appeals?

ContextAttributes
ThemeWarning (21)
Audiencesleaders (2619), moderators (8), parents (430), students (3111)
Usage Context/Scenariocommunity guidelines (2), ethics trainings (2), school assemblies (31), social media policies (1), team norms (10)

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Motivation Score60
Popularity Score72
Shareability Score70

FAQ

Question: Is Brown saying people are inherently cruel?

Answer: Not at all. She’s saying our culture and our own fears make cruelty an accessible and often rewarded shortcut. It’s a behavior, not an identity.

Question: What’s the alternative to being cruel?

Answer: The alternative is what she calls “clear, kind, and respectful” communication. It’s not about being a pushover; it’s about setting boundaries with integrity.

Question: Why does she call it “cheap”?

Answer: Because it demands no vulnerability or emotional risk from the person being cruel. They don’t have to put their own authentic self on the line. It’s a low-investment, high-damage transaction.

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