Don’t let your fear of losing be greater… it’s a simple but profound shift in mindset that separates action from paralysis. It’s about where you choose to place your mental energy.
Share Image Quote:At its core, this quote is about a fundamental energy imbalance. It’s not about eliminating fear, but about ensuring your desire for success is a more powerful force in your decision-making than your dread of failure.
Look, I’ve seen this play out so many times. The fear of losing—whether it’s money, face, or comfort—is a powerful anchor. It keeps you safe, sure, but it also keeps you in the harbor. The “excitement to win,” that’s the wind in your sails. It’s the vision, the passion, the pull of what could be. Kiyosaki is essentially saying that when the anchor weighs more than the wind can lift, you go nowhere. You have to actively cultivate that excitement, make it so vivid and compelling that it simply overpowers the inertia of fear. It’s a psychological tug-of-war, and you get to decide which side you feed.
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Personal Development (697) |
| Topics | confidence (100), fear (92), growth (413) |
| Literary Style | memorable (234), motivational (245) |
| Emotion / Mood | encouraging (304), energetic (79) |
| Overall Quote Score | 84 (319) |
This line comes straight from Robert T. Kiyosaki’s 2015 book, Why the Rich Are Getting Richer. You’ll sometimes see it vaguely attributed to other figures in finance or sports, but its true origin is right there in Kiyosaki’s work, where he uses it to frame his lessons on investment and mindset.
| Context | Attributes |
|---|---|
| Author | Robert T Kiyosaki (98) |
| Source Type | Book (4032) |
| Source/Book Name | Why the Rich Are Getting Richer (52) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Born in Hilo, Hawaii, Robert T. Kiyosaki graduated from the United States Merchant Marine Academy and served as a Marine Corps helicopter gunship pilot in Vietnam. After stints at Xerox and entrepreneurial ventures, he turned to financial education, co-authoring Rich Dad Poor Dad in 1997 and launching the Rich Dad brand. He invests in real estate and commodities and hosts the Rich Dad Radio Show. The Robert T. Kiyosaki book list spans personal finance classics like Cashflow Quadrant and Rich Dad’s Guide to Investing, along with educational games and seminars.
| Official Website | Facebook | X| Instagram | YouTube
| Quotation | Don’t let your fear of losing be greater than your excitement to win |
| Book Details | Publication Year/Date: 2017, ISBN/Unique Identifier: 9781612680811, Last edition: 1st Edition, Number of pages: 256 |
| Where is it? | Chapter 6, Courage to Win, page 99 |
Within the book, this isn’t just a feel-good mantra. It’s presented as a foundational principle for investors. Kiyosaki argues that traditional education programs people for a fear-based mindset—get a safe job, save safely, avoid risk. He posits that the wealthy, conversely, are trained to get excited about finding and seizing financial opportunities, viewing potential losses not as catastrophes but as tuition for a valuable education.
This is incredibly versatile. I use it as a gut-check all the time.
| Context | Attributes |
|---|---|
| Theme | Advice (652) |
| Audiences | athletes (279), coaches (1277), entrepreneurs (1006), leaders (2619), students (3111) |
| Usage Context/Scenario | career guidance (41), motivational speeches (345), self help content (2), sports coaching (17), training sessions (14) |
Question: Is this about being reckless and ignoring risk?
Answer: Not at all. It’s about motivation, not negligence. A smart person assesses risk. A successful person is then driven by the potential reward to navigate those risks intelligently.
Question: How do you actually “get more excited” about winning?
Answer: You make it tangible. Write down what winning looks like. Visualize the details—the freedom, the impact, the lifestyle. Talk about it. That emotional charge is what you’re cultivating.
Question: Can this apply to personal life, not just money?
Answer: Absolutely. Asking someone out, learning a new skill, moving to a new city. The principle is universal: don’t let the fear of a “no,” looking foolish, or feeling lonely be bigger than the excitement of a “yes,” gaining a new ability, or building a new life.
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