Every story you tell adds up to who you are. It’s a powerful reminder that your personal brand isn’t built in one big moment, but through the small, consistent narratives you share every single day. This is the secret to building genuine trust and authority, piece by piece.
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Meaning
Your identity is the sum total of the narratives you consistently put into the world.
Explanation
Look, I’ve seen this play out a hundred times. It’s not just about the big, polished “About Us” page. It’s about the tiny stories you tell in a meeting, the anecdote you share with a client, the way you explain a failure, the values you highlight when you talk about your team. Every. Single. One. They compound. They layer on top of each other until, in the minds of your customers or your colleagues, that *is* who you are. You’re either consciously building that story or you’re letting it be built by accident. And trust me, you want to be the architect of that.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Personal Development (697) |
| Topics | identity (102), legacy (11), storytelling (19) |
| Literary Style | poetic (635), simple (291) |
| Emotion / Mood | introspective (55) |
| Overall Quote Score | 84 (319) |
Origin & Factcheck
This gem comes straight from Seth Godin’s 2005 book, “All Marketers Are Liars,” published in the United States. Sometimes you’ll see the title as “All Marketers Tell Stories” in later editions, which honestly captures the spirit better. It’s all Godin, no misattribution here.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Seth Godin (100) |
| Source Type | Book (4032) |
| Source/Book Name | All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (57) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Seth Godin writes and teaches about marketing, leadership, and creative work. After earning an MBA from Stanford, he founded Yoyodyne, sold it to Yahoo!, and later launched ventures like Squidoo and the altMBA. He has authored bestsellers such as Permission Marketing, Purple Cow, Tribes, Linchpin, and This Is Marketing. He posts daily at seths.blog and speaks globally about making work that matters. If you’re starting with the Seth Godin book list, expect insights on trust, storytelling, and shipping creative projects that change culture.
| Official Website | Facebook | X
Where is this quotation located?
| Quotation | Every story you tell adds up to who you are |
| Book Details | Publication Year/Date: 2005; ISBN/Unique Identifier: 9781591841009; Last edition: Portfolio Penguin 2012; Number of pages: 240. |
| Where is it? | Epilogue, page 297, 2012 edition |
