Generosity in attention is rarer than generosity in Meaning Factcheck Usage

Context

In the book, this quote isn’t just a throwaway line. It’s the bedrock principle for all 92 of her “little tricks.” The whole premise is that big success in relationships comes from these small, generous acts of focused attention that make the other person feel like they’re the only one in the room.

Usage Examples

So how do you actually use this? It’s simple, but not easy. First, for leaders: In your next one-on-one, put your phone away. I mean, in a drawer. Just listen. Don’t just wait for your turn to talk. The shift is palpable. Second, for sales and client relations: When you’re with a prospect, listen to understand their real problem, not just to pitch your solution. Your attention is your most powerful qualifying tool. And finally, for personal relationships: When your partner or kid is talking to you, turn away from the screen. Make eye contact. That single act of generosity is more valuable than any gift you could buy.

To whom it appeals?

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FAQ

Question: Isn’t this just another way of saying “be a good listener”?

Answer: It’s more than that. Listening is a component, but generosity in attention is the *intent* behind it. It’s the active, willful choice to give your focus as a gift.

Question: Can you be generous with attention in a digital meeting?

Answer: Absolutely. It’s harder, but it’s possible. Turn on your camera, close your other tabs, and practice “active listening” cues like nodding and paraphrasing what you’ve heard to confirm understanding.

Question: Why is it rarer than money?

Answer: Because attention is finite. You have a limited amount of focus each day. Money can be replenished, but time and attention, once spent, are gone forever. That’s what makes the gift so powerful.