If it matters write it say it or Meaning Factcheck Usage
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If it matters, write it, say it, or walk it today. This is the kind of advice that sounds simple but is absolutely transformative when you actually live by it. It’s about cutting through the noise of procrastination and turning intention into immediate, tangible action. Let’s break down why this concept is so powerful.

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Meaning

At its heart, this quote is a call to action. It means that if something is truly important to you, you must give it physical form—through writing, speech, or movement—*today*, not in some vague, distant future.

Explanation

You know how we all have these grand ideas, these “someday” plans? This is the antidote to that. It forces you to ask a brutally simple question: Is this important, or is it not? If it is, you don’t get to just think about it. You have to materialize it. Write the first paragraph of that book. Have that difficult conversation. Take that first literal step towards a goal. The “today” part is non-negotiable because “tomorrow” is where dreams go to die. I’ve seen it time and again—the magic isn’t in the planning, it’s in the doing. Action creates momentum that thought alone never can.

Quote Summary

ContextAttributes
Original LanguagePortuguese (489)
CategorySkill (471)
Topicscommunication (212), execution (15), urgency (4)
Literary Styledirect (442)
Emotion / Moodurgent (27)
Overall Quote Score60 (35)
Reading Level40
Aesthetic Score67

Origin & Factcheck

This wisdom comes straight from Paulo Coelho’s 1987 book, The Pilgrimage. This was his first major work, written in Brazil, and it laid the groundwork for the spiritual quest themes he’d master in The Alchemist. It’s sometimes misattributed to other self-help figures, but its true home is in this story of a man walking the ancient Road to Santiago.

Attribution Summary

ContextAttributes
AuthorPaulo Coelho (488)
Source TypeBook (4593)
Source/Book NameThe Pilgrimage (38)
Origin TimeperiodContemporary (1734)
Original LanguagePortuguese (489)
AuthenticityVerified (4593)

Author Bio

Paulo Coelho(1947) is a world acclaimed novelist known for his writings which covers spirituality with underlying human emotion with a profound storytelling. His transformative pilgrimage along the Camino de Santiago inspired his breakthrough book, The Pilgrimage which is soon followed by The Alchemist< which went on to become the best seller. Through mystical narratives and introspective style, Paulo Coelho even today inspires millions of people who are seeking meaning and purpose in their life
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Where is this quotation located?

QuotationIf it matters, write it, say it, or walk it today
Book DetailsPublication Year/Date: 1987; ISBN: 9780061687457; Last edition: HarperOne 2009; Number of pages: 288.
Where is it?Approximate chapter: The Decision; Edition 2009; NeedVerification – page range ~254–258

Authority Score57

Context

In the book, this isn’t just a nice line. It’s a piece of guidance given to Coelho by his guide, Petrus, during their arduous journey. It’s a practical tool for the path. They’re on a literal walk, facing real fatigue and doubt, and the lesson is that spiritual growth isn’t abstract—it’s embodied in the steps you take, the words you speak, and the commitments you write down, right here, right now.

Usage Examples

So how do you use this? Let’s get practical.

  • For the Procrastinating Creator: That business idea or novel? Don’t just brainstorm. Write the one-page pitch or the first scene. Today.
  • For the Strained Relationship: That apology you’ve been meaning to give? Say the words. Send the text. Make the call. Today.
  • For Your Personal Health: Want to get fit? Don’t just research gyms. Walk it. Go for a 15-minute walk. Right after this coffee. That’s it.

This is for anyone who feels stuck in the “idea phase” of their life.

To whom it appeals?

ContextAttributes
ThemeRule (8)
Audiencesfounders (96), journalists (18), managers (505), product teams (6), students (3457)
Usage Context/Scenariodaily standups (3), newsroom briefings (1), personal planners (1), project kickoffs (9), sales huddles (1), writing workshops (11)

Share This Quote Image & Motivate

Motivation Score85
Popularity Score52
Shareability Score60

Common Questions

Question: What if I’m not sure it matters?
Answer: Then the quote gives you your answer. If you’re agonizing over whether it’s important enough to act on, it probably is. The things we truly don’t care about don’t occupy our mental space. Test it with a small action and see how it feels.

Question: Isn’t this just about being impulsive?
Answer: Great question. No, it’s the opposite of impulsivity. Impulsivity is acting without thought. This is about acting *because* of deep thought. It’s the conscious decision to honor what you’ve already identified as meaningful. It’s deliberate execution.

Question: What if I try and fail?
Answer: Then you’ve succeeded in the most important part: you took the action. You “wrote it, said it, or walked it.” Failure is just data. Inaction is the real failure. An attempt today, even a flawed one, is infinitely more valuable than a perfect plan for tomorrow.

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