If it s remarkable it will be talked Meaning Factcheck Usage

Context

He wrote this when TV advertising was still king, but his point was that the old model of “interrupting” people was dying. The only way to truly succeed, he argued, was to build something so inherently interesting that your ideas would spread on their own. The “Purple Cow” itself is the metaphor—you’d definitely remark about a purple cow if you saw one in a field of normal brown ones.

Usage Examples

I use this as a gut-check in meetings all the time. When someone presents a new feature or a campaign idea, I just ask: “Is this remarkable? Is this something our user will feel compelled to tell a friend about?” The silence that often follows is telling.

Who needs this quote? Honestly, almost anyone building a brand today. Especially:

• Startup Founders: Trying to be a “better” version of an existing product isn’t a strategy. You need a Purple Cow.
• Content Creators: In a sea of content, being remarkable is the only way to get shared.
• Product Managers: It pushes you beyond feature lists to think about the user’s emotional response.

To whom it appeals?

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FAQ

Question: Can’t something be high-quality but not “remarkable”?

Answer: Absolutely. High-quality is table stakes now. It’s expected. It doesn’t inspire conversation. Remarkable is what gets you chosen over another high-quality option.

Question: Does “remarkable” always mean positive?

Answer: Not necessarily. It means noteworthy. Something can be controversially remarkable and still get talked about, which can be a risky but sometimes effective strategy. But for lasting success, you want positively remarkable.

Question: How do you measure “being talked about”?

Answer: Look at your organic metrics. Shares, mentions, unprompted reviews, referral traffic. When you see a spike that isn’t tied to a paid ad, you’ve likely hit on something remarkable.