If you want to achieve great things, you have to understand it’s not a free ride. There’s always a price, and being willing to pay it is what separates the dreamers from the doers.
Share Image Quote:At its core, this is about the fundamental law of equivalent exchange in the universe of success. Nothing of real value comes for free.
Look, I’ve seen this play out so many times. People see the end result—the successful business, the fit body, the expert skill—and they want that. But they don’t see the 5 AM alarms, the missed parties, the grueling study sessions, the constant rejection. That’s the price. Brian Tracy isn’t talking about money here, not really. He’s talking about sacrifice. You’re trading comfort for growth, your free time for skill, and your ego for progress. It’s a transaction. And the most successful people I know are the ones who walked into that deal with their eyes wide open, you know? They knew the cost and they paid it, gladly.
| Context | Attributes |
|---|---|
| Original Language | English (3669) |
| Category | Success (341) |
| Topics | commitment (33), discipline (252), sacrifice (12) |
| Literary Style | didactic (370), direct (414) |
| Emotion / Mood | motivating (311), serious (155) |
| Overall Quote Score | 77 (179) |
This one is correctly attributed to Brian Tracy, the legendary self-development guru. It comes straight from his 2001 book, The 21 Success Secrets of Self-Made Millionaires. You sometimes see similar sentiments floating around, but this specific phrasing is his.
| Context | Attributes |
|---|---|
| Author | Brian Tracy (375) |
| Source Type | Book (4032) |
| Source/Book Name | The 21 Success Secrets of Self-Made Millionaires (41) |
| Origin Timeperiod | Contemporary (1615) |
| Original Language | English (3669) |
| Authenticity | Verified (4032) |
Brian Tracy, a prolific author gained global reputation because of his best seller book list such as Eat That Frog!, Goals!, and The Psychology of Selling, and created influential audio programs like The Psychology of Achievement. He is sought after guru for personal development and business performance. Brian Tracy International, coaches millions of professionals and corporates on sales, goal setting, leadership, and productivity.
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| Quotation | If you want to achieve great things, you must be willing to pay the price |
| Book Details | Publication Year/Date: 2001; ISBN: 978-1-57675-198-5; Latest Edition: Revised 2019; Number of Pages: 96 |
| Where is it? | Chapter 12: Dedicate Yourself to Lifelong Learning, Approximate page 52 of 2019 edition |
In the book, this isn’t some abstract philosophical idea. It’s presented as a blunt, non-negotiable secret. Tracy frames it around the idea of delayed gratification—the willingness to sacrifice short-term pleasure for long-term gain, which is the absolute bedrock of building wealth and achieving any significant goal.
This quote is a reality check. It’s for the entrepreneur burning the midnight oil while their friends are out—their “price” is time and social capital. It’s for the student forgoing a Netflix binge to study for a certification—their price is immediate leisure. It’s for the artist facing a mountain of rejection but still creating—their price is their emotional comfort. You use this when you need to reframe the struggle from being a nuisance to being the admission fee to where you want to go.
| Context | Attributes |
|---|---|
| Theme | Principle (838) |
| Audiences | athletes (279), entrepreneurs (1007), professionals (752), students (3112) |
| Usage Context/Scenario | career speeches (7), entrepreneurship coaching (6), goal setting meetings (4), motivational workshops (58), training sessions (14) |
Question: Does the “price” always have to be something painful?
Answer: Not necessarily painful, but it’s always a cost. It’s a reallocation of a finite resource: your time, energy, or attention. It might be the “pain” of discipline, but that discipline eventually becomes a rewarding habit.
Question: What if I’m not sure what the “price” is for my goal?
Answer: Great question. Reverse-engineer it. Find someone who has achieved what you want. Study their journey. What did they give up? What did they consistently do that others didn’t? That’s your shopping list for the price you’ll likely have to pay.
Question: Is it worth it?
Answer: That’s the million-dollar question, isn’t it? Only you can answer that. You have to decide if the “great thing” on the other side is valuable enough to you to justify the cost. If it is, then the price stops feeling like a burden and starts feeling like an investment.
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