If you want to change your life you have to understand it’s not about wishing. It’s about a fundamental internal shift in what you’re willing to accept. Let’s break down why Tony Robbins hit the nail on the head with this one.
Share Image Quote:At its core, this quote means that real, lasting change doesn’t start with action. It starts with a decision about what is and isn’t acceptable in your life anymore.
Okay, so here’s the thing I’ve seen time and again, both in my own life and with others. We think change is about finding a new strategy, a new hack, a new app. But that’s like putting a new coat of paint on a crumbling wall. It doesn’t last.
What Tony is really getting at is the leverage point. Your standards are your personal baseline—the minimum you’re willing to tolerate in your health, your finances, your relationships, your work. If your standard for health is “I guess I’m not sick,” then you’ll tolerate feeling sluggish. You’ll tolerate the junk food. Why? Because you’re not violating your own standard.
But the moment you raise that standard to “I am a healthy, energetic person,” that sluggish feeling becomes unacceptable. The junk food is a violation of your new identity. Action then becomes automatic, not a struggle. You’re not forcing yourself to eat a salad; you’re simply being who you are. That’s the secret. You change your identity first, and the behavior follows.
| Context | Attributes |
|---|---|
| Original Language | English (4111) |
| Category | Personal Development (738) |
| Topics | discipline (263), growth (444), standards (8) |
| Literary Style | direct (442) |
| Emotion / Mood | motivating (346) |
| Overall Quote Score | 82 (318) |
This is a genuine Tony Robbins quote, straight from his 2014 book Money: Master the Game. You’ll often see it floating around motivational posts without attribution, but its home is in that book, specifically within the framework of his “7 Simple Steps to Financial Freedom” where he applies this concept directly to wealth-building.
| Context | Attributes |
|---|---|
| Author | Tony Robbins (102) |
| Source Type | Book (4587) |
| Source/Book Name | Money: Master the Game (31) |
| Origin Timeperiod | 21st Century (1995) |
| Original Language | English (4111) |
| Authenticity | Verified (4587) |
Born Anthony J. Mahavoric in 1960, Tony Robbins rose from a challenging childhood to become a leading voice in personal development. He started as Jim Rohn’s assistant, then built Robbins Research International and created globally attended seminars such as Unleash the Power Within and Date With Destiny. The Tony Robbins book list spans self-help, business, finance, and health, with several No. 1 bestsellers. He co-authored finance works with Peter Mallouk and a longevity guide with Peter H. Diamandis and Robert Hariri. Robbins’ foundation supports youth, prison, and hunger-relief programs.
| Official Website | Facebook | X| Instagram | YouTube
| Quotation | If you want to change your life you have to raise your standards |
| Book Details | Publication Year/Date: 2014; ISBN: 9781476757803; Latest Edition: Simon & Schuster 2014; Number of Pages: 688. |
| Where is it? | Chapter 3: Make the Decision, Approximate page from 2014 edition |
In the book, he’s not just talking philosophically. He’s laying out a practical system. He uses this idea of raising standards to explain why most people don’t follow through on financial plans—their standard for financial mediocrity is too high, and their standard for what’s possible is too low. He forces you to confront your financial “shoulds” and turn them into “musts.”
This isn’t just theoretical. Let me give you a couple of ways I’ve seen this play out.
| Context | Attributes |
|---|---|
| Theme | Advice (752) |
| Audiences | athletes (299), coaches (1342), leaders (2924), professionals (816), students (3453) |
| Usage Context/Scenario | goal setting workshops (17), leadership training (280), motivational sessions (102), personal growth events (19), self-development programs (6) |
Question: What’s the difference between a standard and a goal?
Answer: A goal is a target you’re aiming for in the future. A standard is your current operating baseline. A goal is “I want to save $10,000.” A standard is “I am someone who saves 15% of every dollar I earn, starting today.” The standard is what actually gets you to the goal.
Question: How do I actually raise a standard? It sounds abstract.
Answer: It starts with a conscious decision. Literally write it down. “My new standard for [area of life] is X.” Then, and this is the key, you must link massive pain to the old standard and massive pleasure to the new one. Vividly imagine the cost of staying the same and the benefits of changing. That emotional charge is what makes it stick.
Question: Can you raise all your standards at once?
Answer: I wouldn’t recommend it. That’s a recipe for burnout. It’s like trying to build muscle—you focus on one area at a time. Pick one domain of your life—health, wealth, or relationships—and install one powerful new standard there first. Master that, then move to the next.
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