Infinite minded leaders understand that best is not Meaning Factcheck Usage

Context

In the book, Sinek uses this to contrast “finite games” (like football or a court case) which have known players, fixed rules, and a clear end point, with “infinite games” (like business or education) which have changing players, evolving rules, and the only goal is to keep playing. Calling yourself the “best” is a finite-game move in an infinite-game world. It’s a trap.

Usage Examples

So, how do you actually use this? It’s a mindset shift you can apply everywhere.

For a Product Team: Instead of celebrating “We have the best feature set!” you ask, “How can we make our current features irrelevant with a better solution?” It pushes innovation from within.

For a Leader: You stop praising someone for being the “best” salesperson this quarter. Instead, you focus on their growth, their mentorship of others, their contribution to a resilient team culture—things that last.

For Your Own Career: Don’t get complacent because you’re the “best” at a specific software or process. That software will change. Focus on being a relentless learner, which is a trait that never becomes obsolete.

To whom it appeals?

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FAQ

Question: Doesn’t this mean we should never celebrate success?

Answer: Not at all! Celebrate the win, absolutely. But celebrate the milestone, not the final destination. The key is to wake up the next morning and get back to work, understanding that the race isn’t over.

Question: How is this different from just having a “growth mindset”?

Answer: Great question. A growth mindset is largely an individual, internal belief. The “infinite game” and this quote specifically frame it as a strategic, leadership imperative for entire organizations. It’s a growth mindset applied to competitive strategy.

Question: So should we never use the word “best”?

Answer: You can use it tactically, like in marketing. But strategically, in the boardroom and in your own head, you have to divorce yourself from it as a permanent state. See it as a snapshot in time, not the final picture.