It is better to disappoint people with Meaning Factcheck Usage

Context

Sinek uses this idea within the framework of leadership creating an environment of trust. The “lie” isn’t always a malicious falsehood—it’s often the withholding of hard truths to “protect” people, which ultimately does the opposite. It breaks the circle.

Usage Examples

So where do you actually apply this? Everywhere.

• For a Manager: You have to delay a project. Do you give a vague excuse or do you say, “Look team, we hit a snag with X, and my priority is our quality, so we’re pushing the deadline. Here’s the new plan.” The second option builds respect.
• For a Colleague: A peer asks for feedback on a flawed presentation. Do you say “It’s great!” or do you say, “The core idea is strong, but I think slide 7 could be clearer. Can I help you workshop it?” The second option builds a real partnership.
• For Yourself: Admitting a mistake you made publicly, rather than hiding it. It feels vulnerable, but it demonstrates immense integrity and gives others permission to be human, too.

To whom it appeals?

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FAQ

Question: Isn’t this just an excuse to be harsh?

Answer: Not at all. The key is delivery. You can deliver a hard truth with empathy. It’s not “Your work is bad.” It’s “This draft isn’t hitting the mark we need, let’s figure out why together.” Truth + Support = Leadership.

Question: What if the truth will cause a panic?

Answer: A temporary panic based on reality is better than a long-term collapse built on a lie. People are more resilient than we give them credit for, especially when they trust the messenger.

Question: How do you start building this habit if your culture has been the opposite?

Answer: Start small. With one project, one team. Acknowledge the shift: “Team, I’m going to start being more transparent, even when it’s uncomfortable, because I believe you deserve it.” Then follow through. The first time is the hardest.